eCommerce has transformed financial services, retailing, publishing, manufacturing and entertainment. It is emerging in the healthcare industry as “eHealth” and is proving to be a powerful strategic lever for many organizations.
As eHealth pervades healthcare, executives have important strategic decisions to make. They must proactively understand the potential of the Internet in healthcare and direct its power to the benefit of consumers, patients and employees. eHealth opens up new paths of communication and fosters new business patterns essential to maintaining viability in the changing marketplace. eHealth drives change at every level of business and requires thoughtful, holistic planning and preparation to adapt procedures, technologies and systems, content management capabilities and communications.
Impact Advisors understands the complex and interdependent factors inherent in eHealth strategy and planning. By applying our deep knowledge of clinical and business processes and the evolving patient experience, we have helped numerous clients understand and plan for the opportunities, limitations and realities of various eHealth components, including personal health records (PHRs), patient, consumer and physician portals, social media/networking technologies and Health 2.0.