Accelerate Health Plan Growth and Scalability
Guide strategic growth and enable business expansion across products, markets, and partnerships while balancing member experience and bringing innovation to product design
How We Deliver Value
Growth & Market Development
Identify where to win next—and build the go-to-market plan to get there—by prioritizing the right segments, products, and partnership plays while protecting margin and member experience.
Market Research & Benchmarking
Turn market signals, competitor moves, and member needs into clear strategic choices through targeted research, benchmarking, and executive-ready insights that guide investment and differentiation.
Member Experience Design
Design end-to-end member journeys that reduce friction, increase trust, and improve retention by aligning digital, service, and operational experiences around what members actually need.
Mergers & Acquisitions
Help leaders capture deal value faster by defining the strategic thesis, validating growth levers, and executing integration plans that protect operations, member experience, and performance.
Product Design & Launch
Translate strategy into member-ready products—benefits, networks, pricing, and operations—so launches are compliant, scalable, and positioned to win in competitive markets.
Strong Stories.
Detailed Experiences.
Case Studies.
Impact Advisors helped a regional health plan assess the feasibility and strategic value of expanding into the commercial market. The team delivered an actionable business case and product concepts, enabling an informed investment decision ahead of the competitor’s entry.
73-91%
reduction in revenue loss
Our Leaders
Vijay Murugappan
Managing Director & Health Plan Practice Leader
Vijay brings over 28 years of leadership experience across top healthcare organizations and Big 4 consulting firms. He is passionate about creating high-performing teams and driving a healthcare system that delivers quality outcomes at the right cost. With expertise spanning strategy, operations, analytics, and revenue management across multiple industries, Vijay builds trusted, purpose-driven teams focused on customer success and exceptional results.
Anwer Khan
Managing Director
Anwer is a healthcare and technology consulting leader with deep expertise in building large-scale digital and cloud practices. He helps global clients harness disruptive technologies, optimize costs, and drive transformation through AI-powered solutions. A recognized innovator with multiple patents, Anwer is a published author and frequent speaker on emerging tech trends.
Ash Shehata
Managing Director
Ashraf is a transformational healthcare executive with deep expertise in PE-backed growth, large-scale M&A, and digital health innovation. A trusted advisor to Fortune 500 firms and investors, he specializes in deal structuring, operational scaling, and enterprise transformation. His leadership spans healthcare, life sciences, technology, and private equity, driving growth and competitive advantage.
Joshua Pierce
Director
Joshua is a healthcare strategy and operations leader with 15+ years of experience advising health plans, integrated systems, and employers on optimizing benefit strategies. He drives growth, market development, and champions value-based care to improve experience and outcomes. His leadership spans healthcare, analytics, and operations across commercial and government sectors.
Libby Lavitt
Associate Director
Libby is an experienced management consultant and has led projects focused on program design and implementation, sales strategy and enablement, and business model evaluation. She combines a broad skillset that mixes analytical fundamentals with well-developed qualitative capabilities. Libby is a seasoned collaborator with senior client executives across a range of company sizes.
Ready to join the team?
Start making
your impact today!
If you are passionate about improving healthcare, we’d like to know you. Check out our current list of openings or talk to one of our recruiters.