Image source: “Unbundling Epic: How the Electronic Health Record Market Is Being Disrupted,” CB Insights, August 2021
Note: for a high-res version of the image above, click here
Why It Matters:
There is no question that many of the startups profiled in the article are doing some genuinely innovative things – and the targeted functionality offered by some of the niche solutions above may very well surpass anything currently available from enterprise EHR vendors today. However, we respectfully disagree with the idea that Epic is “being disrupted.” In fact, we think it is highly unlikely that Epic will be disrupted – at least not any time soon.
One major (and obvious) reason is Epic remains so firmly operationally and financially entrenched at its hospital and health system clients, but another key factor that is often overlooked when the topic of enterprise EHR “disruption” comes up is integration. It is true that the new rules around APIs will improve the ability for 3rd party applications to pull data from the EHR, but when it comes to competing capabilities, there is no comparison – at least from an integration and workflow perspective – between a niche 3rd party solution connected to the EHR via an API and native functionality from that EHR vendor built on the same database. Bottom line, we think the chart above is a great list of emerging startups worth keeping a close eye on, but for now, they should probably be viewed as complimenting the enterprise EHR market rather than “disrupting” it.
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