Jeff Bezos, former CEO of Amazon, led Amazon throughout its rapid transformation from an online bookstore to a global leader in e-commerce, cloud computing, digital streaming, and artificial intelligence. Well known for his obsession with the customer, Mr. Bezos had many unique principles that defined Amazon, and perhaps none was more important than The Empty Chair. The Empty Chair is a straightforward concept – it simply requires that in conference rooms throughout Amazon’s network, an empty chair be reserved for the customer. to ensure they have a seat at the table. The chair reinforces and serves as a constant reminder across the organization that customer impact must be at the forefront of every decision. As healthcare executives continue to recover from the Coronavirus pandemic – the continuing battle to preserve communities, acceleration in the transition to digital delivery of care, and significant losses in both staffing and revenue, will be fraught with challenges.